CELEBRITY PARTNERSHIPS
Brand styling cultural engagement in media
Icons. Getting what you need when they know what they want.
Mariah Carey x Victoria’s Secret, A holiday partnership shaped around and Icon’s point of view.
For Victoria’s Secret’s holiday campaign with Mariah Carey, I worked with Mariah and her team to bring her personal style into the brand’s world. We began by exploring how her signature glamour could live within the collection, then refined the direction around what felt most distinctly hers. After initially presenting an all black design concept we quickly learned that between October 31 and January 1st Mariah was only about red, white, and gold. From there, I worked with merchandising on commercial styles and brought in a couture team to create pieces with more drama and emotion for the campaign. The result balanced the needs of the business with the personality of the partnership—and showed how listening closely can lead to a stronger creative direction.
Product Distortions. Connecting your brand to their style.
Building a capsule collection with Teyana Taylor.
Teyana had loved the brand for years, so we started with a genuine connection. I worked closely with her to select pieces from the seasonal range and style them in a way that felt personal. She brought a clear point of view and a sharp understanding of what makes a collaboration work, giving the existing product a distinct feel.
Partnering for performance. When the looks need to do double the work.
the “World of Cher”
I helped bring Victoria’s Secret into a live performance built around her distinct style and intense choreography. I oversaw couture development for Cher with her stylist, Patti Wilson, and my couture team, Zaldy, while developing commercially viable looks for the dancers. Working closely with Cher’s creative team, we altered existing pieces and created new ones that balanced the show’s visual world with the performers’ need to move. It was a reminder that when the creative and physical demands are both high, close collaboration makes it possible to meet them together.
Emerging Artists. Growing your brands together.
Building a multi-event design world with Dasha and PINK
Red Carpet. Silent storytelling.
Lisa on the red carpet for the Victoria’s Secret Fashion show.
Fashion & Film. Merging worlds.
Costume collaborations for Euphoria season 3.
Design Collaborations. Creating a a shared solution.
The Naomi Osaka sleep collection for Victoria’s Secret.
Creative Concept Alignment. Sharing a collective vision.
Doja Cat and Scarlet
