Producer: Betak
Executive Producers: Janie Schaffer and Sarah Sylvester
Fashion Director: Priscilla Polley
Head of Concept: Antonio Campos
Runway Stylist: Emanuelle Alt
Talent: Cher, Tyla, Lisa
Casting Director: Piergiorgio

After a six-year hiatus, the Victoria’s Secret Fashion Show returned in October, 2024. We had about five months to bring it back. The team that had produced earlier shows was gone, so we were rebuilding the process while the clock was already ticking and incremental budget to work with.

The brief was to make it feel like joy: women working together to create something spectacular, and a show that reflected the brand’s renewed commitment to supporting women. My role spanned the full fashion and wardrobe operation. I oversaw product connectivity and couture development, hired the wing designer, and led styling direction for the celebrity performances. I worked directly with talent managers and their teams on wardrobe and costuming, oversaw styling and wardrobing for the dancers, and served as the sponsorship liaison with Swarovski. We wanted the show to carry the past forward, not leave it behind. We brought archival wings together with new designs, and for the first time, the show used no real feathers; every feather effect was created through design and couture. The casting brought together original Angels, a wider range of body types, diverse ages and and women making history for the show.

The process was joyful, messy, and often last-minute. But the audience response exceeded our expectations: the show reached 2.67 million peak concurrent viewers across platforms, and its YouTube broadcast was the year’s most-watched entertainment stream on the platform. Its TikTok hashtag generated 1.2 billion views over ten days. (Show credits and digital run of show, audience figures, TikTok hashtag analysis)

It was a celebration of womanhood—and a chance to show fans that Victoria’s Secret could honor its history while making room for more women in its future. It gave us a strong foundation to learn from and build on in the years that followed