STYLING AS ADVOCACY
I’m incredibly proud to have been part of Victoria’s Secret’s rebrand from its earliest steps. I had a hand in many of the brand’s firsts, and each one asked us to think carefully about who we were making visible and what it might mean for them to see themselves in Victoria’s Secret. Reimagining a brand with such a powerful and complicated place in culture was a deeply personal responsibility for me. It showed me just how much clothing can hold: identity, confidence, belonging. That’s why styling as advocacy matters so much to me. I want the work to help people feel seen, and to show that they have a place in the story.
Body Inclusivity
The Love Cloud launch in 2022 was a milestone in how Victoria’s Secret showed who the brand was for. For the first time, we brought women of different body sizes and ages together in the same campaign, making a clear statement that everyone was welcome. After decades of many women feeling unseen or excluded by the brand, this was a commitment to representing women more fully and showing that Victoria’s Secret could support them. The campaign became a defining image of the brand’s work on body inclusivity and diversity.
Project: Love Cloud Collection Launch
Fashion Director: Priscilla Polley
Creative Director: Raul Martinez
Photographer: Zoë Ghertner
Cast: Adut Akech, Celilo Miles, Devyn Garcia, Gia Kelsey, Hailey Bieber, Imaan Hammam, Jailyn Matthews, Jill Kortleve, MaryAnn Elizabeth, Miriam Blanco, Paloma Elsesser, Sabina Karlsson, Shalom Harlow, Sofía Jirau, Sylvia Buckler, Taylor Hill, Valentina Sampaio, and Yacine Ndaw
Maternity Launch
Victoria’s Secret’s launch of maternity and nursing bras was another step in showing how the brand could support women through different stages of life. As a mother myself, I know how meaningful it is to have a nursing bra that helps you feel comfortable and still like yourself—and to see a brand you know and love show up for you in that moment. We launched the collection with Grace Elizabeth, who was pregnant during our Mother’s Day campaign and gave birth to her first child the following week. She became a wonderful advocate for the nursing bra campaign, bringing a personal connection to a product that mattered to me both professionally and as a mother.
Project: Maternity collection and nursing bra launch
Fashion Director: Priscilla Polley
Creative Director: Raul Martinez
Talent: Grace Elizabeth
Mother’s Day
Victoria’s Secret’s first ever public Mother’s Day campaign in 2021 marked a meaningful shift in how the brand talked about women. We moved beyond presenting women primarily as objects of desire and made room for them as whole people, with real relationships, needs, and lives. The campaign recognized the many parts of women’s identities, from motherhood to daughterhood, and showed that being a mother and feeling sexy can belong in the same story. Customers connected with that honesty, and Mother’s Day became a continuing moment for the brand. The campaign helped bring our mission of supporting women to life.
Project: Mothers Day
Fashion Director: Priscilla Polley
Creative Director: Raul Martinez
Photographer: Cass Bird
Stylist: Alex White
Adaptive Launch
Launching Victoria’s Secret and PINK’s first adaptive bra and underwear collections meant making sure the products worked for the people they were designed for—and showing that clearly in the campaign and on the runway. The collections expanded Body by Victoria and PINK Wear Everywhere, and we sponsored the Runway of Dreams fashion show, working with Gamut, the organization that certifies adaptive clothing. I helped create looks for each model, taking time to understand her disability, her needs, and how she wanted to be represented. Together, we shaped each look to show how adaptive lingerie could support her in everyday life while still feeling personal and expressive. It was one of my most rewarding projects at Victoria’s Secret and PINK: a product launch where the work on the runway connected directly to a meaningful difference in people’s lives.
Project: Victoria’s Secret and PINK Adaptive launch and Runway of Dreams Fashion Show
Fashion Director: Priscilla Polley
Talent: Bri Scalesse, Michelle Colon, Paula Carozzo
Designer: Nicola Lobb
GAMUT and Runway of Dreams Founder: Mindy Scheier
Nude Expansion
In 2023 Victoria’s Secret set out to expand its range of nude shades. Research and color theory helped us identify a focused range of seven shades, up from the original four. Bringing that range to life meant more than casting and shooting a campaign; it also meant figuring out how to make the full collection available across bra sizes in physical stores. We had strategic conversations about which products each store could carry and how to serve the needs of its local community. The work pushed us to think about product and retail through a more community-centered lens, and to better support women across a wider range of skin tones.
Project: Nude expansion launch
Fashion Director: Priscilla Polley
Creative Director: Raul Martinez
